Hanna Whiteman

Central Saint Martins graduate Hanna Whiteman, aka Hache is for Hanna is a London based Freelnace Print Designer known for its hand-painted prints that blend painterly artistry with contemporary flair. Specialising in gouache and ink designs and exploring traditional resist techniques, the studio crafts unique, trend-inspired prints ranging from florals and ditsies to checks and textures—all shaped by a passion for prints.

Dedicated to quality, exclusivity, and sustainability, Hache is for Hanna features bold and delicate color palettes, incorporating natural hues for a vintage-inspired yet modern aesthetic. Each design reflects my experience with leading women’s brands and my passion for considered drawing.

Fluent in Spanish and inspired by my vibrant allotment blooms and historical archives, I create storytelling prints tailored for fashion, home, and accessories. From commissions to curated collections, Hache is for Hanna delivers timeless, innovative prints that are as unique as they are unforgettable.

My prints are affirmative statements about interconnected relationships with nature, echoed throughout human interaction. I see the world as made up of connections that can be transferred through the non-verbal form of communication; pattern.